Tecnologia e tal e coisas

In-game advertising comes to Monopoly

7/25/2006 11:39:06 AM, by Nate Anderson

In an effort to remain relevant, venerable board game Monopoly has been given an electronic European makeover. Capitalist robber barons in the UK will now have the option of making a cashless fortune thanks to a new version of the game that features an electronic card from Visa instead of paper money.

The new card, which resembles a debit card, is inserted into a small plastic reader/writer that can display and update the balance on the card. Traditional money is gone altogether, though purists can still purchase the original version. Visa's partnership with Parker Bros. seems designed to bolster the belief that using paper money is baffling and insecure.

A new version of the game also features updated London property prices, with the most expensive spot going to Kensington Palace Gardens at £4 million. Monopoly now has so many editions that it's difficult to keep track of them, and they've take to updating the board with just about every location and gimmick imaginable to move more copies. A "Monopoly World Cup Edition" is even on sale in the UK.

The new electronic edition of the game isn't just for Brits, though. Monopoly Edition Electronique is available in France, while Monopoly Banking is on sale in Germany. No word on when the debit card version will reach US shores.



in http://arstechnica.com/news.ars/post/20060725-7344.html

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