Resultados de pesquisa

10 coisas que não sabíamos sobre as imagens na Wikipedia

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If you're new here, these are probably ten things you may not know about images on Wikipedia. We hope this gives you a better idea of the whats and whys of illustrating the world's most popular encyclopedia. If you're more experienced with images on Wikipedia, you probably know most of these—but maybe you've never seen them written down, or you don't know where to point other people who want a quick and easy explanation of a sometimes-complicated subject.

  1. There is more to our images than you can see at first look...
    If you click on any image on Wikipedia, you will go to a page about the image itself.
    This "image page" will have information on the image's source, authorship, and copyright licensing, along with a more detailed description of the image.
    Unless the image is very small, you'll see a larger version of the image here. Clicking on this image will take you to the full-size original version. If you want to save images from Wikipedia, be sure to save the original version of the image, which is higher-quality than the thumbnail sizes on the article and image pages, and usually contains Exif data: information about the photographer, settings, and the equipment used to take the picture. If you reuse images from Wikipedia, please be sure to respect the provided license and provide credit where credit is due—usually to the photographer, not Wikipedia!
  2. We have over two and a half million images.
    We reached 1 million images on all Wikipedia projects in July of 2006.With this many files, we are a useful source of images for many purposes, and you can search our collection using a tool called Mayflower.
  3. We want more images...
    However, we primarily want freely-licensed images (GFDL, CC-BY-SA, CC-BY, public domain, or another free content license, not just any picture on the web) which are compatible with our policies and our goal of creating a free resource for everyone. If a picture is worth a thousand words, contributing a free picture is giving a thousand words to everyone who wants to use it and will ever see it; a non-free one only gives them to visitors to a single website.
    We depend on people like you to create and contribute images for Wikipedia, and the rest of the world, to use, as long as you are willing to release the images under a free content license. You can read about a few of the people who are already contributing their work on the meet our photographers page.
    When we say "free content", we're talking about the freedom the public has to use the images for any purpose, not the price.
    ...but we want usable images.
    Please do not upload images that shouldn't or can't be used in an article. While we allow users to upload a few freely-licensed images to use on their user pages, we don't need a 19th image of your Jack Russell Terrier on that article. (Even if he's really cute.) The Wikimedia Foundation is not a free web host for your images. Please use a website designed for this if you just want a place to share your personal photos.
  4. We take copyright seriously.
    Blatant violations of copyright law and our image policies are usually deleted immediately. Our long-term mission is to create and promote content which is free of the typical encumbrances of copyright law. This mission requires us to take copyright very seriously. Unlike most other websites that allow users to submit content, we aggressively remove all copyright infringements as soon as we can find them, and we block people who willfully ignore this after being warned.
    Because free content is such a fundamental part of our mission, our policy on image licensing is more restrictive than required by law. We try to use non-free images only when nothing else is possible.
    Most images found on the web are copyrighted, even if the particular website does not specifically state this. Also, most images found on the web do not meet our non-free content policy, which states that a non-free image may be used only when it cannot be replaced. For example, there's no way that a logo of a political party or a screenshot of a video game can be replaced by a free image, but a photo of a living person or location can almost always be replaced, even if doing so may be very difficult. To help Wikipedia, search for free images, especially for living persons, existing buildings, and places—but don't upload a non-free image just because the article doesn't have one right now; we can (and will) wait for a free image to be created or released.
    Also, non-commercial, educational use only, and no-derivatives, and other such restrictions on the type of use limit how other people may use the image outside of Wikipedia. Such images aren't considered "free", and so if these images cannot be justified as "fair use" within their articles, they will be deleted from Wikipedia.
    More information: http://en.wikipedia.org/wiki/Wikipedia:Non-free_content
  5. Copyright law is complicated, even for lawyers, and applying it to Wikipedia even more so.
    Even if you are a licensed attorney who practices in this area, US copyright law (which applies to Wikipedia) is complex, and while an understanding of how it applies to Wikipedia may be achievable, there are considerable gray areas. Deciding the status of one image in a complex situation can be very difficult at times, if not impossible.
  6. We have more than photographs.
    Our media collection also includes hundreds of thousands of vector images, audio recordings, animations, and videos.Vector images can be displayed or printed at any size without obvious loss of quality. The creation of these alternative media types demands different skills and equipment than is required by still photography.
  7. We have an image use policy.
    Once an image is uploaded, and the source and licensing information are correctly given, it may be used in articles. Our Image Use Policy describes the accepted ways of displaying, formatting, and otherwise using images in Wikipedia. If you jump in to using images in articles, you should be familiar with it. For example, did you know that no image will display more than 550 pixels wide inside an article?
  8. Ideally, all images used on Wikipedia would be on Wikimedia Commons.
    Because we want free content, ideally all images uploaded would be free for everyone, and therefore would be acceptable on our sister project, Wikimedia Commons. Images submitted to Commons are used the same way as images uploaded locally to Wikipedia and are automatically available on Wikipedia—as well as on hundreds of other Wikis run by the Wikimedia Foundation.
    More information: http://en.wikipedia.org/wiki/Wikipedia:Free_image_resources
  9. Uploading the same image multiple times is unnecessary.
    If something is wrong in the description of the image, you can edit the image description page. Just like every other page on Wikipedia, the image description page can be edited by anyone. Just click "edit this page" while looking at the image page. Did you forget to say what the license or source for the image is when you uploaded it? Don't re-upload the image—just edit the image description page and add the licensing information!
    Also, the wiki software can change the display size of the images, so you do not need to re-upload a smaller version of the same image to use a smaller version in an article.
  10. You can use (free) images from Wikipedia on your own site, or anywhere you like...
    You can use images that are freely-licensed images, provided you comply with the individual image's license terms. While all article text is licensed under the GFDL, free images have several free content licenses to choose from. See Wikipedia:Image copyright tags/Free licenses for the many possibilities. You can use them on any appropriate page on Wikipedia. You can even use them outside of Wikipedia, such as on a website, in printed material, anywhere! All "free" image licenses allow these uses, provided you follow the license's terms for attribution and usage.


10 coisas que não sabíamos sobre a Wikipedia

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Ten things you may not know about Wikipedia is a list of insights about Wikipedia specifically targeted at people who have limited prior experience with the project, such as journalists, new editors, and new readers. These explanations should not surprise experienced editors but will hopefully help the rest of the world to shape an informed opinion of our work.
  1. We're not for sale.
    If you're waiting for Wikipedia to be bought by your friendly neighborhood Internet giant, don't hold your breath. Wikipedia is a non-commercial website run by the Wikimedia Foundation, a 501(c)(3) non-profit organization based in St. Petersburg, Florida. We are supported by donations and grants, and our mission is eventually to bring free knowledge to everyone on the planet.
    More information: http://wikimediafoundation.org/
  2. Our work can be used by everyone, with a few conditions.
    Wikipedia has taken a cue from the free software community (which includes projects like GNU/Linux and Mozilla Firefox) and has done away with traditional copyright restrictions on our content. Instead, we've adopted what is known as a "free content license" (specifically, the GFDL): all text and composition created by our users is and will always remain free for anyone to copy, modify, and redistribute. We only insist that you credit the contributors and that you do not impose new restrictions on the work or any improvements you make to it. Many of the images, videos, and other media on the site are also under free licenses, or in the public domain. Just check a file's description page to see its licensing terms.
    More information: http://en.wikipedia.org/wiki/Wikipedia:Copyrights
  3. We speak Banyumasan
    …and about 250 other languages. Granted, only about 70 of those Wikipedia language editions currently have more than 10,000 articles — but that is not because we're not trying. Articles in each language are generally started and developed differently from their equivalents in other languages, although some are direct translations, which are always performed by volunteer translators and never by machines. The Wikimedia Foundation is supported by a growing network of independent chapter organizations, already in seven countries, which help us to raise awareness on the local level. In many countries, including the United States, Wikipedia is among the ten most popular websites.
    More information: http://meta.wikimedia.org/wiki/List_of_Wikipedias and http://www.alexa.com/data/details/traffic_details?q=&url=wikipedia.org
  4. You can't actually change anything in Wikipedia...
    …you can only add to it. Wikipedia is a database with a memory designed to last as long as we can make it. An article you read today is just the current draft; every time it is changed, we keep both the new version and a copy of the old version. This allows us to compare different versions or restore older ones as needed. As a reader, you can even cite the specific copy of an article you are looking at. Just link to the article using the "Permanent link" at the bottom of the left menu, and your link will point to a page whose contents will never change. (However, if an article is deleted, your permanent link will no longer work unless you are an administrator.)
    More information: http://en.wikipedia.org/wiki/Wiki
  5. We care deeply about the quality of our work.
    Wikipedia has a complex set of policies and quality control processes. Editors can patrol changes as they happen, monitor specific topics of interest, follow a user's track of contributions, tag problematic articles for further review, report vandals, discuss the merits of each article with other users, and much more. Our best articles are awarded "featured article" status, and problem pages are nominated for deletion. "WikiProjects" focus on improvements to particular topic areas. Really good articles may go into other media and be distributed to schools through Wikipedia 1.0. We care about getting things right, and we never stop thinking about new ways to do so.
    More information: http://en.wikipedia.org/wiki/Wikipedia:Community_Portal, http://en.wikipedia.org/wiki/Wikipedia:Why_Wikipedia_is_so_great, http://en.wikipedia.org/wiki/Wikipedia:Attribution, http://en.wikipedia.org/wiki/Wikipedia:Verifiability
  6. We do not expect you to trust us.
    It is in the nature of an ever-changing work like Wikipedia that, while some articles are of the highest quality of scholarship, others are admittedly complete rubbish. We are fully aware of this. We work hard to keep the ratio of the greatest to the worst as high as possible, of course, and to find helpful ways to tell you in what state an article currently is. Even at its best, Wikipedia is an encyclopedia, with all the limitations that entails. It is not a primary source. We ask you not to criticize Wikipedia indiscriminately for its content model but to use it with an informed understanding of what it is and what it isn't. Also, because some articles may contain errors, please do not use Wikipedia to make critical decisions.
    More information: http://en.wikipedia.org/wiki/Wikipedia:General_disclaimer
  7. We are not alone.
    Wikipedia is part of a growing movement for free knowledge that is beginning to permeate science and education. The Wikimedia Foundation directly operates eight sister projects to the encyclopedia: Wiktionary (a dictionary and thesaurus), Wikisource (a library of source documents), Wikimedia Commons (a media repository of more than one million images, videos, and sound files), Wikibooks (a collection of textbooks and manuals), Wikiversity (an interactive learning resource), Wikinews (a citizen journalism news site), Wikiquote (a collection of quotations), and Wikispecies (a directory of all forms of life). Like Wikipedia itself, all these projects are freely licensed and open to contributions.
    More information: http://wikimediafoundation.org/wiki/Our_projects
  8. We are only collectors.
    Articles in Wikipedia are not signed, and contributors are unpaid volunteers. Whether you claim to be a tenured professor, use your real name, or prefer to remain pseudonymous, your edits and arguments will be judged on their merits. We require that verifiable sources be cited for all significant claims, and we do not permit editors to publicize their personal conclusions when writing articles. All editors must follow a neutral point of view; they must only collect relevant opinions which can be traced to reliable sources.
    More information: http://en.wikipedia.org/wiki/Wikipedia:Five_pillars, http://en.wikipedia.org/wiki/Wikipedia:Verifiability
  9. We're neither a dictatorship nor any other political system.
    The Wikimedia Foundation is controlled by its Board of Trustees, the majority of whose members the Bylaws require to be chosen from its community. The Board and Wikimedia Foundation staff do not take a role in editorial issues, and projects are self-governing and consensus-driven. Wikipedia founder Jimbo Wales occasionally acts as a final arbiter on the English Wikipedia, but his influence is based on respect, not power; it takes effect only where the community does not challenge it. Wikipedia is transparent and self-critical; controversies are debated openly and even documented within Wikipedia itself when they cross a threshold of significance.
    More information: http://en.wikipedia.org/wiki/Criticism_of_Wikipedia, http://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not
  10. We're in it for the long haul.
    We want Wikipedia to be around at least a hundred years from now, if it does not turn into something even more significant. Everything about Wikipedia is engineered towards that end: our content licensing, our organization and governance, our international focus, our fundraising strategy, our use of open source software, and our never-ending effort to achieve our vision. We want you to imagine a world in which every single human being can freely share in the sum of all knowledge. That is our commitment — and we need your help.
    More information: http://wikimediafoundation.org/

Votem :)

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O Channel 4 irá brevemente transmitir o Concurso que visa destacar e premiar obras de referência em termos de Arquitectura Moderna.

Pela primeira vez, uma obra portuguesa aparece em destaque nesta votação com a presença da Casa da Música.

Prestigiar Portugal, neste caso promovendo o Porto, é votar na Casa da Música em:
http://www.channel4.com/4homes/microsites/S/stirling_prize/2007/vote.html

Site do dia

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Esta poderá ser uma nova secção do blog. Vamos a ver se lhe dou continuidade ou não.
Não tenho tido grande disponibilidade nem energia para escrever artigos aqui. Só tenho publicado no deviantART - já agora, podem ir lá ver.

Hoje deixo-vos um site muito interessante, um blog, o Strange Maps. Lá podem encontrar mapas e representações muito interessantes de vários dados.

Já agora, podem visitar o blog Terminal - Metro. Lá vão encontrar um projecto muito importante, para o qual conto com as vossas ideias e comentários! :)

Violência

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Greenpeace alerta para perigos ambientais do iPhone

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When will promises of a greener Apple bear fruit?

Scientific tests, arranged by Greenpeace, reveal that Apple's iPhone contains hazardous chemicals. The tests uncovered two types of hazardous substances, some of which have already been eliminated by other mobile phone makers.
In May, due to our successful Green my Apple campaign Steve Jobs, the boss of Apple, claimed: "Apple is ahead of, or will soon be ahead of, most of its competitors" on environmental issues.

We watched closely when the iPhone was launched in June for any mention of the green features of the phone from Apple. There was none.

So we bought a new iPhone in June and sent it our Research Laboratories in the UK. Analysis revealed that the iPhone contains toxic brominated compounds (indicating the prescence of brominated flame retardants (BFRs)) and hazardous PVC. The findings are detailed in the report, "Missed call: the iPhone's hazardous chemicals"

There have been thousands of media articles about the iPhone. Few of them have discussed the phone's environmental credentials. Check out our video of the disassembly of the iPhone and what the tests revealed:


An independent scientific laboratory tested 18 internal and external components of the iPhone and confirmed the presence of brominated compounds in half the samples, including in the phone's antenna, in which they made up 10 percent of the total weight of the flexible circuit board. A mixture of toxic phthalates was found to make up 1.5 percent of the plastic (PVC) coating of the headphone cables.

"Steve Jobs has missed the call on making the iPhone his first step towards greening Apple's products," said Zeina Alhajj, Greenpeace International toxics campaigner. "It seems that Apple is far from leading the way for a green electronics industry as competitors, like Nokia, already sell mobile phones free of PVC".

Dr. David Santillo, Senior Scientist at the Greenpeace Research Laboratories, commented, "Two of the phthalate plasticisers found at high levels in the headphone cable are classified in Europe as 'toxic to reproduction, category 2' because of their long-recognised ability to interfere with sexual development in mammals. While they are not prohibited in mobile phones, these phthalates are banned from use in all toys or childcare articles sold in Europe. Apple should eliminate the use of these chemicals from its products range."

The disassembling also revealed the iPhone's battery was, unusually, glued and soldered in to the handset. This hinders battery replacement and makes separation for recycling, or appropriate disposal, more difficult, and therefore adds to the burden of electronic waste.

Behind the competition


Nokia is totally PVC free, Motorola and Sony Ericsson have already products on the market with BFR free components. Apple's competitors have also identified extra toxic chemicals they intend to remove in the future - beyond current minimum legal requirements.

Nokia and Sony Ericsson have better take-back policies than Apple and accept responsibility for reuse and recycling of phones they manufacture. That saves resources and helps prevent old phones from adding to the mountain of e-waste that has been dumped in Asia.

Apple does not have a global free take-back policy so the eventual fate of the between four and 10 million iPhones expected to be sold in its first year is uncertain.

With next month's European launch of the iPhone, Apple should sell a version which is at least as green as the offerings from Sony Ericsson, Nokia and Motorola.

Only then can loyal fans of Steve Jobs believe that his promises of a greener Apple will bear any fruit. Right now Steve appears to have any green product news 'on hold'.



The full report, "Missed call: the iPhone's hazardous chemicals"

Compare Apple's environmental policy and practice to other companies.
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Um vídeo interessantíssimo, uma TED talk pelo John Maeda.



Sobre John Maeda:
John Maeda is a world-renowned graphic designer, visual artist, and computer scientist
at the MIT Media Lab, and is a founding voice for “simplicity” in the digital age.
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John Maeda is a graphic designer and computer scientist dedicated to linking design and technology. Through the software tools, web pages and books he creates, as well as his devoted students at MIT's Media Lab, he spreads his philosophy of elegant simplicity.

A origem do Nightmare Before Christmas

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Nightmare Before Christmas original poem

It was late one fall in Halloweenland,
and the air had quite a chill.
Against the moon a skeleton sat,
alone upon a hill.
He was tall and thin with a bat bow tie;
Jack Skellington was his name.
He was tired and bored in Halloweenland

"I'm sick of the scaring, the terror, the fright.
I'm tired of being something that goes bump in the night.
I'm bored with leering my horrible glances,
And my feet hurt from dancing those skeleton dances.
I don't like graveyards, and I need something new.
There must be more to life than just yelling,
'Boo!'"

Then out from a grave, with a curl and a twist,
Came a whimpering, whining, spectral mist.
It was a little ghost dog, with a faint little bark,
And a jack-o'-lantern nose that glowed in the dark.
It was Jack's dog, Zero, the best friend he had,
But Jack hardly noticed, which made Zero sad.

All that night and through the next day,
Jack wandered and walked.
He was filled with dismay.
Then deep in the forest, just before night,
Jack came upon an amazing sight.
Not twenty feet from the spot where he stood
Were three massive doorways carved in wood.
He stood before them, completely in awe,
His gaze transfixed by one special door.
Entranced and excited, with a slight sense of worry,
Jack opened the door to a white, windy flurry.

Jack didn't know it, but he'd fallen down
In the middle of a place called Christmas Town!
Immersed in the light, Jack was no longer haunted.
He had finally found the feeling he wanted.
And so that his friends wouldn't think him a liar,
He took the present filled stockings that hung by the fire.
He took candy and toys that were stacked on the shelves
And a picture of Santa with all of his elves.
He took lights and ornaments and the star from the tree,
And from the Christmas Town sign, he took the big letter C.

He picked up everything that sparkled or glowed.
He even picked up a handful of snow.
He grabbed it all, and without being seen,
He took it all back to Halloween.

Back in Halloween a group of Jack's peers
Stared in amazement at his Christmas souvenires.
For this wondrous vision none were prepared.
Most were excited, though a few were quite scared!

For the next few days, while it lightninged and thundered,
Jack sat alone and obsessively wondered.
"Why is it they get to spread laughter and cheer
While we stalk the graveyards, spreading panic and fear?
Well, I could be Santa, and I could spread cheer!
Why does he get to do it year after year?"
Outraged by injustice, Jack thought and he thought.
Then he got an idea. "Yes. . .yes. . .why not!"

In Christmas Town, Santa was making some toys
When through the din he heard a soft noise.
He answered the door, and to his surprise,
He saw weird little creatures in strange disguise.
They were altogether ugly and rather petite.
As they opened their sacks, they yelled, "Trick or treat!"
Then a confused Santa was shoved into a sack
And taken to Halloween to see mastermind Jack.

In Halloween everyone gathered once more,
For they'd never seen a Santa before
And as they cautiously gazed at this strange old man,
Jack related to Santa his masterful plan:
"My dear Mr. Claus, I think it's a crime
That you've got to be Santa all of the time!
But now I will give presents, and I will spread cheer.
We're changing places I'm Santa this year.
It is I who will say Merry Christmas to you!
So you may lie in my coffin, creak doors, and yell, 'Boo!'
And please, Mr. Claus, don't think ill of my plan.
For I'll do the best Santa job that I can."

And though Jack and his friends thought they'd do a good job,
Their idea of Christmas was still quite macabre.
They were packed up and ready on Christmas Eve day
When Jack hitched his reindeer to his sleek coffin sleigh,
But on Christmas Eve as they were about to begin,
A Halloween fog slowly rolled in.
Jack said, "We can't leave; this fog's just too thick.
There will be no Christmas, and I can't be St. Nick."
Then a small glowing light pierced through the fog.
What could it be?. . .It was Zero, Jack's dog!

Jack said, "Zero, with your nose so bright,
Won't you guide my sleigh tonight?"

And to be so needed was Zero's great dream,
So he joyously flew to the head of the team.
And as the skeletal sleigh started its ghostly flight,
Jack cackled, "Merry Christmas to all, and to all a good night!"

'Twas the nightmare before Christmas, and all though the house,
Not a creature was peaceful, not even a mouse.
The stockings all hung by the chimney with care,
When opened that morning would cause quite a scare!
The children, all nestled so snug in their beds,
Would have nightmares of monsters and skeleton heads.
The moon that hung over the new-fallen snow
Cast an eerie pall over the city below,
And Santa Claus's laughter now sounded like groans,
And the jingling bells like chattering bones.
And what to their wondering eyes should appear,
But a coffin sleigh with skeleton deer.
And a skeletal driver so ugly and sick
They knew in a moment, this can't be St. Nick!
From house to house, with a true sense of joy,
Jack happily issued each present and toy.
From rooftop to rooftop he jumped and he skipped,
Leaving presents that seemed to be straight from a crypt!
Unaware that the world was in panic and fear,
Jack merrily spread his own brand of cheer.

He visited the house of Susie and Dave;
They got a Gumby and Pokey from the grave.
Then on to the home of little Jane Neeman;
She got a baby doll possessed by a demon.
A monstrous train with tentacle tracks,
A ghoulish puppet wielding an ax,
A man eating plant disguised as a wreath,
And a vampire teddy bear with very sharp teeth.

There were screams of terror, but Jack didn't hear it,
He was much too involved with his own Christmas spirit!
Jack finally looked down from his dark, starry frights
And saw the commotion, the noise, and the light.
"Why, they're celebrating, it looks like such fun!
They're thanking me for the good job that I've done."
But what he thought were fireworks meant as goodwill
Were bullets and missiles intended to kill.
Then amidst the barrage of artillery fire,
Jack urged Zero to go higher and higher.
And away they all flew like the storm of a thistle,
Until they were hit by a well guided missile.
And as they fell on the cemetery, way out of sight,
Was heard, "Merry Christmas to all, and to all a good
night."

Jack pulled himself up on a large stone cross,
And from there he reviewed his incredible loss.
"I thought I could be Santa, I had such belief"
Jack was confused and filled with great grief.
Not knowing where to turn, he looked toward the sky,
Then he slumped on the grave and he started to cry.
And as Zero and Jack lay crumpled on the ground,
They suddenly heard a familiar sound.

"My dear Jack," said Santa, "I applaud your intent.
I know wreaking such havoc was not what you meant.
And so you are sad and feeling quite blue,
But taking over Christmas was the wrong thing to do.
I hope you realize Halloween's the right place for you.
There's a lot more, Jack, that I'd like to say,
But now I must hurry, for it's almost Christmas day."
Then he jumped in his sleigh, and with a wink of an eye,
He said, "Merry Christmas," and he bid them good bye.

Back home, Jack was sad, but then, like a dream,
Santa brought Christmas to the land of Halloween.

the end
Poem copyright Tim Burton

Durex: Nova identidade e embalagem

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Durex this week unveils a refreshed identity and packaging, as part of a bid to reposition the brand globally as a sexual 'wellbeing' product range.

Repositioning work, previously undertaken by Jones Knowles Ritchie, was picked up by Elmwood when Durex head of global marketing Mark Critchley approached the consultancy in January 2006.

Simon Preece, account director at Elmwood, explains that the need to sustain growth was one of the motivations behind the latest project.

'When you're the number one condom brand in most regions [of the world], it's hard to have sustainable growth. It's a case of "Where do you go from here?", says Preece. 'And, as most of the consumer base gets older and goesthrough different life stages, there's a continual [process of] youth recruitment, which is not really sustainable.'

Armed with in-depth research from a global survey of 26 000 people on sexual health, Durex is planning a shift away from its perception as a clinical, masculine and functional brand, towards being more about approachability, confidence, choice and freedom.

'There's no one else in the market delivering in this holistic way. The idea is to create a whole sexual wellbeing category,' says Preece.

Elmwood was tasked with strengthening on-shelf visibility, as well as with refining and softening the logo to give it a more unisex appeal.

The consultancy has softened the structure of the identity, using bigger on-pack colourways, while creating a series of information icons and changing the tone of voice.

'The tone of voice previously was quite euphemistic, so, to make it more approachable, we replaced words like "intercourse" with "sex", and, for the lubricants, instead of saying "Massage into erogenous zones", it now says "Massage into wherever turns you on",' says Preece.

Elmwood has also tweaked existing packaging, giving the product a tighter cellophane wrap. Preece explains that this not only looks better under store lighting, but also overcomes psychological nuances and communicates the idea of a betterfitting and higher-quality product.

The branding, for which a series of guidelines has also been produced by Elmwood, will be applied to website, advertising and communications across 160 countries.

Durex's future plans include focusing on new products and range extensions to support the new positioning, including lubricants and its range of vibrators designed by Seymour Powell.

Elmwood is to continue its strategic work with the brand in segmenting and positioning these ranges.


BRAND LEADER
. Durex has been manufacturing condoms for 80 years and has been involved in the Global Sexual Wellbeing Survey for more than ten years
. The idea of the repositioning is to ensure that there is a product in the Durex portfolio that appeals to all ages, life stages and lifestyles
. 60% of 16- to 19-year-olds rely on condoms for contraception.
This figure drops to 20% among 45-year-olds


Fonte: Design Week (ver artigo completo)

mdi 02007/08>> 3

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Por fim, o "+1".
Deixo interpretações ao vosso critério. Qualquer dúvida, é só perguntarem-me. :P :)

mdi 02007/08>> 2

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Agora, a continuação do post anterior.
Aqui, o "+3" do projecto "3+3+1", as minhas expectativas.
_ Passam pelo evoluir, representado na primeira imagem, tanto profissionalmente, como pessoalmente (especialmente a nível humano e cultural).
_ Passam por tantas coisas diferentes, que era impossível representá-las todas aqui e tão rapidamente, daí a segunda imagem. Há algumas das expectativas verbalizadas, mas as restantes fundem-se no restante espaço visual. Os traços tanto representam essas motivações e expectativas, como representam vários caminhos existentes.
_ Por fim, a Caixa de Pandora. Não só por ser uma das minhas lendas preferidas - se não a minha preferida -, mas também por representar o inesperado, a surpresa, o novo, a busca, a curiosidade.


Ainda há mais... :)

mdi 02007/08>>

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Estas três imagens fazem parte do primeiro projecto para o mestrado em Design da Imagem, na FBAUP (MDI), no qual entrei este ano.

> Projecto 3+3+1
Propunha-se que apresentássemos:
_ 3 >> "3 imagens (novas ou recuperadas, da autoria do aluno ou não) que representem ou exprimam os seus contextos criativos anteriores, que sirvam como veículo de apresentação dos alunos, seus interesses, seu percurso anterior, etc."
_ + 3 >> "3 imagens que representem ou exprimam as suas expectativas e projectos para este Mestrado."
_ + 1 >> "1 apresentação verbal de três minutos, acompanhada de projecção das imagens acima referidas, para visionamento pelos estudantes e docentes do curso, seguido de discussão."

Estas 3 imagem são representativas do percurso na licenciatura:
A primeira é um layout de um portefólio meu, algo que só consegui formar propriamente durante - e nas etapas finais - do curso.
A segunda é uma foto que tirei na Colecção Berardo, em Lisboa (a imagem está na minha galeria do DeviantArt, passem lá ;) e vejam). Uma lâmpada dentro de uma caixa com espelhos. A lâmpada representa o pensamento; os espelhos, a representatividade, o alargamento e a partilha dos mesmos; a caixa, o nosso ser. A caixa é aberta no topo - mais uma vez, a partilha.
A última foto desta parte é a minha turma de Multimédia - o lado humano do curso. O dar e receber, o empenho, o companheirismo.



O restante trabalho vem nos posts seguintes. :)