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As principais da semana


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Listserve

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I am registered on Listserve.com , so every single day I receive an email from a "John / Jane Doe". Today, I got the message you can read below and I felt it was interesting to share it here. I have to be honest. I think this is a great concept and I'm glad that it got such a great reception. I am really happy to have been chosen but to be honest I'm not particularly well spoken. I'm an artist and just started a job in June making a video game called Mage Faire Online. This is where things get interesting... I absolutely love it but if it has taught me anything, besides the ridiculous amounts of real world experience I've gotten so far, it is that everything, even your dream job can have ups and downs. It's amazing to think that something that you always want your entire life can have ANYTHING negative to it, but that's life. So, then what did this lead me to realize? Well, it made me realize that happiness is a lot simpler than people think. Ha...
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If you need me...

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... I'll be watching "True Blood". Colei na série. :P Cá fica uma revisão do primeiro episódio! The Bloodsucker There has been a pretty good buzz going about the vampire themed HBO vehicle “True Blood” lately. “True Blood” stars Anna Paquin among others, though she may be the only face audiences recognize immediately. The setting is present day (but with vampires) and due to some advances in their diet, vampires no long have to hunt humans for food. Thus, vampires have come out of the closet to live, work and eat among us. In turn, the vampires are both reviled as a dangerous minority group and also as an object of fascination. At one point a character claims that he “read in Hustler that everyone should have sex with a vampire at least once.” The story concept is based on the popular “Southern Vampire” novels by Charlaine Harris. Its a welcome change from the metrosexual and lace-covered vampires popular culture has been enamored with ever since Anne Rice first publish...
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Durex: Nova identidade e embalagem

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Durex this week unveils a refreshed identity and packaging, as part of a bid to reposition the brand globally as a sexual 'wellbeing' product range. Repositioning work, previously undertaken by Jones Knowles Ritchie, was picked up by Elmwood when Durex head of global marketing Mark Critchley approached the consultancy in January 2006. Simon Preece, account director at Elmwood, explains that the need to sustain growth was one of the motivations behind the latest project. 'When you're the number one condom brand in most regions [of the world], it's hard to have sustainable growth. It's a case of "Where do you go from here?", says Preece. 'And, as most of the consumer base gets older and goesthrough different life stages, there's a continual [process of] youth recruitment, which is not really sustainable.' Armed with in-depth research from a global survey of 26 000 people on sexual health, Durex is planning a shift away from its p...
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